This fifteen module live-class series will cover the fundamentals of entrepreneurship skills. Certificate Programme in Entrepreneurship ensures tomorrow's leaders are prepared with the toolkit they need to get ahead in today's competitive landscape. Whether students plan to start a bakery or launching the next billion dollar startup, this programme validates a students' understanding of core business principles, including the essentials needed to launch and maintain a successful business.
Certificate Programme in Entrepreneurship - Weekend classes
- Language: English
- Eligibility : CPF
- No of sessions: 40
- Duration : 40 hours
- Credits: 60
- Certification: Yes
This fifteen module live-class series will cover the fundamentals of entrepreneurship skills. Certificate Programme in Entrepreneurship ensures tomorrow's leaders are prepared with the toolkit they need to get ahead in today's competitive landscape. Whether students plan to start a bakery or launching the next billion dollar startup, this programme validates a students' understanding of core business principles, including the essentials needed to launch and maintain a successful business.
This course is designed for beginners and anyone who wants to understand the fundamentals of financial literacy. Students enrolling for this certification will be expected to have completed the Certificate Programme in Financial Literacy. Successful completion of this certification will validate the skills and knowledge for those students interested in working in a skill-trade profession as their own boss and those with entrepreneurship career aspirations.
To succeed in today’s evolving business world, it’s necessary to have a broad range of tools and skills at disposal in every aspect of business – from accounting and marketing to management and economic theory.
Students looking to sharpen and enhance their expertise in the field of Entrepreneurship will explore areas related to accounting, business management, development of business ideas for real world application. Students will also receive vital practical skills to incorporate into their careers.
The course is divided into fifteen modules with each module ranging from 2 to 4 hours. Each class will be of 1 hour duration. You will be assigned worksheets/projects which you are expected to complete and submit within the deadlines. You need to clear the Module-end test to proceed to the next module.
Depending on the batch that a student enrols, they need to devote 3-5 hours per week.
Students will receive a completion certificate and those maintaining high scores in each module will be eligible for merit certificate. Student’s earn 60 credits for completing this course which can used towards earning Future CEO qualification.
Module 1: Introduction to Entrepreneurship
- Overview of Entrepreneurship
- Categories of Entrepreneurial Ventures
- Identification of different entrepreneurial ventures from real world examples
- Social Entrepreneurships
- What is required to become an Entrepreneur
- Intrapreneurship
Module 2: Opportunity Analysis
- Parameters to identify opportunities
- Identifying market need, develop and testing your solution
- Different methods to assess opportunity
- How to use assessment results to drive growth
Module 3: Markets, Need-Finding and Planning
- Defining your market
- Identifying your user
- Market segmentation
- How to use competitive landscape
- How to avoid common mistakes and pitfalls
- Develop a model for your own enterprise
Module 4: Pitching, Testing, and Prototyping
- How to pitch ideas
- Testing your idea
- Creating a prototype
- Formulating good surveys
- Key components for successful pitch
- Designing a Minimum Viable Product
Module 5: Building the Team
- Dynamics of Team formation
- Early hires and allocation of equity
- Building a highly motivated team
- Common mistakes in hiring
- Data driven decisions
Module 6: Networks, Professional Services, and Intellectual Property
- Building your external team
- Using Social network theory to build the right team
- Why you need to protect your ideas
- Difference between patents, intellectual property and trade secrets
- Choosing the appropriate legal entity for your venture
Module 7: Branding, Strategy, and Summary
- Choosing the right name for your business
- Strategies for developing a brand personality
- Explore existing resources in entrepreneurial ecosystem
- Explore entrepreneurial strategies
Module 8: Acquiring Customers and Forecasting Demand
- Foundational economic concept in customer acquisition
- Customer value over time, lifetime value, ROI and Equity
- Theory of two-sided markets
- Building markets through pricing and subsidization
- Rate of diffusion and adoption of new products
- Challenge of forecasting demand
Module 9: Marketing and PR
- Understand the three primary modes of digital marketing
- Harnessing the power of social media
- Search engine optimization
- Sponsored search engine results
- Display Ads and Social Ads
- Pros and Cons of engaging PR firms
Module 10: Cost Structures, Pricing, and Tracking
- Creating cost targets and margin requirements
- Principles of pricing products and services
- Using Four C’s in measuring price sensitivity
- Key Performance Indicators
- Sales partnership
- Own manufacturing vs Outsourcing
Module 11: Creating and Scaling Company Culture
- Best approach to attracting and retaining talent
- Creating a company culture
- Company ethos and authority delegation
- Scaling up strategically
- When is the right time to expand
- Vertical and Horizontal expansion
Module 12: Business Models and Keeping Customers
- How to determine your best customer
- Key activities to reach and sustain profitability
- Different kind of business models
- Identifying indicators of success of established businesses
Module 13: Financing, Valuation, and Terms
- Common methods of financing
- Strategies for valuing your company
- How venture capital and angel investors use valuations in negotiating milestones, influence and control
- Terms Sheets
- Negotiating favourable terms and setting reasonable price
Module 14: Private and Public Financing, and Calculating Breakeven
- Advantages and disadvantages of both public and private financing
- benefits of working with venture capital firms
- when and why to consider debt financing
- latest trends in crowdfunding
- Tools for estimating how much capital you will need
- The burn rate, breakeven point and breakeven analysis
Module 15: Elements of the Pitch and Exit Strategies
- Best practices for an executive summary
- Pitch deck
- Reviewing pitch deck of established businesses
- Pro-forma financial statements
- Exit Strategy : Going public or being acquired
- Effective presentation skills